In 1987, in Cholet, Gérard le Goff, launches a brand for children, inspired by the codes of adult fashion, mixing impertinence of tone and new style casual and urban. What was its name? IKKS. With this success, the creator extends the experience with the launch in 1999 of a woman line, IKKS Women, and man, IKKS Men, three years later.

Based on the same creative DNA, all the collections offer a half-rock half-roots wardrobe; a perfect balance between casual, authenticity and sophistication.